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The Power of E-newsletters.

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The Power of E-newsletters

By Patrick L. O'Toole

A well-crafted, informative e-mail newsletter can keep your company top-of-mind with past, current and future customers and anyone else that you meet

Phoenix -- Linda Minde, co-owner of Tri-Lite Builders, has been sending out an electronic newsletter to her network of past, current and (hopefully) future clients since August of 2003. Each month, with the help of a freelance editor/marketer, she crafts five to seven articles that tell the evolving story of Tri-Lite Builders to those who know the company best.

"As far as content, we look for things that are relevant," says Minde." "Obviously, we look for things that will put our company in a good light."

A recent e-newsletter announced the winners of two Tri-Lite giveaways, selected from entries received from attendees at local home show -- a carpenter for the day and a $1,000 Tri-Lite remodeling credit. Another article focused on green remodeling and the relative ease of which meaningful steps can be taken toward greater energy efficiency. Then there was an article about the company being named a finalist for a local community involvement award. All of these items speak to not only the professionalism of Tri-Lite but are also a testament to the...

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