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How to Fight Greenwashing: Ignore It.

Publication: Qualified Remodeler
Publication Date: 01-MAY-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: How to Fight Greenwashing: Ignore It.(Column)

Article Excerpt
How to Fight Greenwashing: Ignore It

By John D. Wagner, CGR

The Ritz-Carlton chain counts among its properties many hotels that most of us couldn't afford without the help of the PowerBall Lottery. So you'd think they would spare no expense when training their workers, right? After all, when you spend $500 on a luxury room, it better have more than just nice fluffy towels. It better have some very helpful staff. And how does Ritz-Carlton train its staff?

They start by giving them a principle by which all actions should be judged. It goes like this: "We are ladies and gentlemen serving ladies and gentlemen." When faced with a service decision,...

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