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TV contract accents Spanish-speaking viewership: KAZA-54 to air Chivas USA games alongside Fox Sports West.

Publication: Los Angeles Business Journal
Publication Date: 27-APR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: TV contract accents Spanish-speaking viewership: KAZA-54 to air Chivas USA games alongside Fox Sports West.(SOCCER)

Article Excerpt
CHIVAS USA has signed a deal with local TV station KAZA-54 to broadcast eight games in Spanish during the current season, filling in a potentially large coverage gap for the soccer club.

The team was founded in 2004 by Mexican businessman Jorge Vergara--who also owns Mexico's popular Chivas club -as a way to capture the interest of Mexican-American soccer fans.

Chivas USA had a local Spanish-language broadcast partner during its first two seasons, but...

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