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Alliance Data Signs Long-Term Expansion and Extension Agreement to Provide Private Label Credit Card Services for Tween Brands' Limited Too/Justice Brands.

Article Excerpt
Expanded Relationship to Now Include Justice Brand; Agreement Supports Multi-Channel Marketing Strategy to Drive Sales, Customer Loyalty

DALLAS, May 14 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation , a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced it has signed a long-term contract expansion and extension with Tween Brands, Inc. . Headquartered in New Albany, Ohio, Tween Brands, Inc. is one of the largest tween specialty retailers in the world targeting female consumers (ages 7-14 years) through contemporary, fashion-forward clothing and accessories. In 2009, Tween Brands converted its Limited Too branded stores to its Justice brand, which sells tween clothing and accessories with a value-based focus. Total 2008 fiscal sales were nearly $1 billion.

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Since 1996, Alliance Data has provided multi-channel private label credit card services for Limited Too. With this expanded agreement, Alliance Data will continue to provide private label services to these stores, which have now been converted to Justice, as well as to Justice's existing stores. The new Justice-branded private label card program was launched to support Justice's expansion, now totaling over 900 stores, and included converting Limited Too cardholders to the new Justice card....

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