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Bakcell rebrands to challenge competition.

Publication: M2 Presswire
Publication Date: 13-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-13 May 2009-Bakcell: Bakcell rebrands to challenge competition(C)1994-2009 M2 COMMUNICATIONS LTD

RDATE:12052009

On 12 May 2009, Bakcell unveiled a pioneering rebrand to firmly place the cellular telecommunications provider at the front of the emerging Azerbaijani mobile market.

The new brand is corner stoned on Azeri national pride, value for the customer and a progressive attitude - all contributing to a powerful platform for future brand innovations....

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