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Article Excerpt
[ILLUSTRATION OMITTED]
AFTER News Corp. bought MySpace, Josh Berman and Colin Digiaro stayed on in their executive roles. But what they really wanted to do was create a bunch of little MySpaces--a mother lode of Internet riches.
So News Corp. eventually let them form an incubator within the company as they prospected for online gold. They unveiled their first nugget last month, celebrity gossip site DailyFill.
It's the fast company to be slung out of News Corp.'s Slingshot Labs, Berman and Digiaro's Santa Monica incubator. They hope to roll out three to five companies every year.
The co-presidents cull the Internet looking for trends, then brainstorm with executives at News Corp. properties around the world to create concepts that might grow into profitable business ventures.
The idea for DailyFill came from combining two phenomena: First, Interact users want what Digiaro calls "fast content"--brief clips of information designed for quick scanning, as exemplified by the surging popularity of Twitter. Second, they found the online population has a seemingly insatiable appetite for celebrity news.
Once they identified the online opportunity, Berman and Digiaro quickly...
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