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CO-OP Financial Services Takes CO-OP Revelation to a New Level with Usage Analytics Plus; Credit Unions Using the Debit Program Receive Free Access in May and June.

Publication: Business Wire
Publication Date: 11-MAY-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Credit Unions find CO-OP Revelation Retains Members, Increases Wallet-Share and Drives Revenue Growth

RANCHO CUCAMONGA, Calif -- CO-OP Financial Services is launching the latest addition to its portfolio optimization product, Usage Analytics Plus - an advanced market-segmenting module of CO-OP Revelation that grows member profitability. This web-based tool allows credit unions to analyze cardholder transaction data and find usage patterns helping them better understand their members' habits, improve marketing effectiveness and increase both member loyalty and revenue.

"In today's highly competitive environment, credit unions need tools that help them...

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