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Gardening biz blooming after year in the ground; Scotts, others looking to recession-fueled DIY trend to keep sales up.

Publication: Advertising Age
Publication Date: 04-MAY-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Gardening biz blooming after year in the ground; Scotts, others looking to recession-fueled DIY trend to keep sales up.(Smith and Hawken Inc.)(Scotts Miracle Gro Co.)

Article Excerpt
Byline: JACK NEFF

Jim hagedorn, chairman-CEO of leading lawn- and garden-products marketer Scotts, declared at the kickoff of his Feb. 3 annual analyst conference: "2008 had to be one of the shittiest years of my life.''

He wasn't talking organic fertilizer. He was talking about a year when a cold, wet spring combined with spiking commodity costs and 30% price hikes led to a drop in lawn-product purchases. In fact, Scotts' high-end Smith & Hawken cut staff pay at headquarters 25% after sales fell...

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