Home | Business News | Browse by Publication | N | New Media Age

Wrigley and Vice team up for rollout of 'stylish' gum 5.

Publication: New Media Age
Publication Date: 30-APR-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Wrigley and Vice team up for rollout of 'stylish' gum 5.(Wm. Wrigley Jr. Co.)(Brief article)

Article Excerpt
Chewing gum company Wrigley has turned to online audiences to create hype for new 'stylish' gum brand 5.

The sugar-free gum, which is due to launch in July, is being promoted online via a competition fronted by band Hot Chip.

The Creating Sense 5 campaign aims to encourage entrants...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from New Media Age
Lynx launches community to reach customers.(Brief article), April 30, 2009
City & Guilds appoints first search agency.(Brief article), April 30, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.