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Japanese Character Phenomenon 'Mameshiba' From Dentsu Inc. to Debut in USA, UK, Australia & All Other English-Language Territories; DCI Los Angeles to Handle All Licensing!

Publication: PR Newswire
Publication Date: 04-MAY-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
In Japan, Talking Beans With Puppy-Dog Faces Blossomed Rapidly To $30 Million In Retail Sales, Projections Are for $50+ For Product Sales In Japan for 2009; 250 Products & 20+ Licensees, Over 120,000 Trivia Books Sold In Just Five Months!

SANTA MONICA, Calif., May 4 /PRNewswire/ -- Every once in a blue moon a licensing phenomenon occurs, and "Mameshiba" - literally translated as bean-dog from Japanese - is one such phenomenon. The appealing characters - a bean with a cute puppy dog face, spouting oddball bits of trivia -- were originally created by global advertising, communications and marketing company Dentsu Inc. in Japan. The Mameshiba have evolved in just 12 months since their debut in March, 2008 into...

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