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Article Excerpt
Proposed agreement will develop business synergies, contributing to the growth of the global tourism industry
MIAMI, May 4 /PRNewswire-FirstCall/ -- DUBAILAND, a member of Tatweer, and Royal Caribbean International, the world's largest global cruise line, today announced the signing of a memorandum of understanding towards the formation of a strategic marketing partnership, which is expected to provide a substantial boost to the cruise industry and the destination of Dubai.
The agreement's goal is to promote the development, growth and commercial success of the two brands through joint marketing and promotional activities in key global source markets. Royal Caribbean will feature DUBAILAND's key live attractions in their shore excursion programs, while DUBAILAND will actively promote Royal Caribbean's Dubai cruises through their global agency network.
From January to April 2010, Royal Caribbean International will introduce seven-night sailings aboard the Brilliance of the Seas from Dubai to an international mix of guests,...
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