Home | Business News | Browse by Publication | A | Advertising Age

WHAT YOU SAY.

Publication: Advertising Age
Publication Date: 27-APR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: WHAT YOU SAY.(Domino's Pizza Inc's public-relations campaign)(Brief article)

Article Excerpt
Byline: KEN WHEATON

THE question: Did Domino's respond appropriately to its recent public-relations fiasco?

Two weeks ago, Domino's found itself with a problem on its hands. Two knuckleheads under its employ had posted videos of themselves doing bad things to the food before shipping it out. The videos went...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Advertising Age
THE HEAT INDEX., April 27, 2009
Coke pushes pay-for-performance model; Urges industry to let shops pro..., April 27, 2009
Catch up with our blogs., April 27, 2009
How Coke's new compensation system works.(Coca-Cola Co.)(Brief article..., April 27, 2009
The key to surviving a recession is adaptability., April 27, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.