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Rossi, P., G. Allenby, R. McCulloch. 2005. Bayesian Statistics and Marketing.

Publication: Interfaces
Publication Date: 01-MAY-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Rossi, P., G. Allenby, R. McCulloch. 2005. Bayesian Statistics and Marketing.(Book review)

Article Excerpt
ROSSI, P., G. ALLENBY, R. MCCULLOCH. 2005. Bayesian Statistics and Marketing. John Wiley & Sons, New York. 341 pp. $77.95.

Bayesian statistics have increasingly influenced every area of management, science, and technology as computational issues have been simplified by the development of suitable software over the last 10 years. In Bayesian Statistics and Marketing, an excellent book, Rossi, Allenby, and McCulloch focus on how to use Bayesian methods in marketing. The book is accompanied by an R package, bayesm, which implements the models and methods in the book and includes many data sets.

The authors blend...

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