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Chandra, C., A. K. Kamrani, eds. 2005. Mass Customization: Supply Chain Approach.

Publication: Interfaces
Publication Date: 01-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Chandra, C., A. K. Kamrani, eds. 2005. Mass Customization: Supply Chain Approach.(Book review)

Article Excerpt
CHANDRA, C., A. K. KAMRANI, EDS. 2005. Mass Customization: Supply Chain Approach. Kluwer Academic Publishers, New York. 262 pp. $120.00.

Over the past few decades, customers have increasingly demanded low-cost products that cater to their individual needs. In response to that demand and to stay competitive, many companies employ a mass-customization strategy. Knowledge about employing mass customization has accumulated, and this strategy has attained a certain level of maturity. This is...



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