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Nike Partners with Seminal Hip Hop Group De La Soul to Release ARE YOU IN?: Nike+ Original Run.

Publication: Business Wire
Publication Date: 27-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Available Exclusively at the Nike iTunes Store Beginning April 28th

BEAVERTON, Ore. -- From Nike (NYSE:NKE), the world's leading sports brand, comes an exclusive release by De La Soul, one of the most influential hip hop bands of the last two decades. Commemorating the 20th Anniversary of 3 Feet High and Rising, De La Soul's groundbreaking debut record, ARE YOU IN?: Nike+ Original Run is the groups' first-released original material in five-years. The record is only available through iTunes, and is part of a continuing series of releases through the "Nike+ Sport Music" section of the store.

With additional production by Chicago-based DJ/Production-duo Flosstradamus, ARE YOU IN?: Nike+ Original Run is a unique album written specifically for runners, but its allure extends to all music fans. Posdnuos of De La Soul explains, "When we first heard about this project we were...

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