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Steakhouse brings US-style eating in.

Publication: Grocer
Publication Date: 28-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Steakhouse brings US-style eating in.(OUR TOP THREE INNOVATIONS)(Birds Eye Wall's Ltd. markets its newly launched frozen steaks)(Brief article)

Article Excerpt
[ILLUSTRATION OMITTED]

As one of Birds Eye's biggest launches for 2009, the new frozen Steakhouse brand is being backed by a 1.5m [pounds sterling] media multimedia campaign, including TV and posters.

Including Tennessee-style Barbecue Ribs, Sticky Chinatown Chicken Wings and Kickin' Chicken Burgers, the range has been developed to...

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