Home | Business News | Browse by Publication | A | Advertising Age

WPP's Group B3 Network.

Publication: Advertising Age
Publication Date: 20-APR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: WPP's Group B3 Network.(24/7 Real Media Inc.)(WPP Group PLC)(Brief article)

Article Excerpt
WPP certainly made a splash by buying the 24/7 Real Media Exchange in 2007, but its private trading networkdubbed B3has not been much written about or discussed. "We've been under the radar, but word is getting out,'' said Brian Lesser, VP-general manager of WPP's Media Innovation Group, which runs...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Advertising Age
Omnicom's Trading Platform.(Omnicom S.A.)(Brief article), April 20, 2009
MDC Partners' Varick Media Management.(Brief article), April 20, 2009
Havas' Adnetik.(Havas S.A.)(Brief article), April 20, 2009
STATES VIE FOR FEWER DOMESTIC-TOURISM DOLLARS; Recession expected to d..., April 20, 2009
PEOPLE ON THE MOVE.(Cellufun inc. appoints Neil Edwards)(NaturalPath M..., April 20, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.