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Working with Internet-based Leads.

Publication: Qualified Remodeler
Publication Date: 01-APR-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Working with Internet-based Leads.(Column)

Article Excerpt
Working with Internet-based Leads

By David Lupberger

With business getting harder and harder to find, you should be leveraging every appropriate marketing opportunity you can find. Referrals are always best, but with the market downturn, there are fewer and fewer referrals available. Truck signs, jobsite signs and "pardon my dust" mailings are a great way to expand your exposure in areas where you are working. Internet-based lead referral companies are another way to maximize your exposure with potential customers.

Internet-lead referral companies are getting more and more popular. Largely unheard of several years ago, companies like ServiceMagic, Reliable Remodeler, Contractors.com, and Yodle are showing up on the marketing landscape. The simple reason for this is that more and more...

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