Home | Business News | Browse by Publication | S | San Diego Business Journal

Deft touch for guerrilla marketing efforts online; firm expands sales of wireless speakers.

Publication: San Diego Business Journal
Publication Date: 30-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Deft touch for guerrilla marketing efforts online; firm expands sales of wireless speakers.(IntelliTouch Communications)

Article Excerpt
Sorrento Valley's IntelliTouch Communications, which started out peddling cassette tapes that play music for callers on hold and now sells wireless speakers, has expanded its sales after launching a new guerrilla marketing strategy in November.

The company's Eos speakers, which sell for $249, play music over a wireless network.

IntelliTouch says its December 2008 sales doubled from December 2007, while January 2009 sales increased fivefold from January 2008.

This year, the 14-employee company expects to exceed the $5 million sales it did in 2008, despite the recession, says founder Jeff O'Shea. "I think in 2009, revenue...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from San Diego Business Journal
Soaring vacancies bring down rates for office rentals; landlords also ..., March 30, 2009
Charlotte Russe board doesn't like opposition slate.(PUBLIC COMPANIES), March 30, 2009
Mad Catz pays after it violates credit agreement: because it missed pr..., March 30, 2009
Solera Holdings.(Ticker Takes)(appointment of Dudley Mendenhall)(Brief..., March 30, 2009
RF Industries.(Ticker Takes)(Brief article), March 30, 2009

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.