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We're entering a values-driven era in the recession.

Publication: San Diego Business Journal
Publication Date: 30-MAR-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: We're entering a values-driven era in the recession.(REAL ESTATE)

Article Excerpt
Perhaps some of you remember the line from the movie, "My Big Fat Greek Wedding," when the character Maria Portokalos screamed at her son Nicko, "Don't play with the food! When I was your age, we didn't have food!"

Sound familiar? In my home growing up, the version went something like, "Eat your food. After all, the children in China are starving."

This is only a snippet from the "Depression-era" psychology that no doubt permeated most of the childhoods of baby boomers (those 75 million of us) raised in the 1950s and 1960s by parents who were, in turn, raised during the Depression of the 1930s.

Today's baby boomers are no doubt imprinting their children with concepts like, "No, you cannot have the Nintendo this year, we are in a recession," or even worse, "You will be changing schools because we were forced to move...

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