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Harris Corporation Teams With Orlando Magic to Create First-of-Its-Kind Broadcast and IT Advanced Media Workflow in New Arena.

Publication: PR Newswire
Publication Date: 20-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
State-of-the-art IPTV, Digital Signage Media Workflow Will Revolutionize how Team Interacts With Fans and the Community

LAS VEGAS, April 20 /PRNewswire-FirstCall/ -- (NAB Show, Booth N2502) -- Harris Corporation , an international communications and information technology company, has engaged with the National Basketball Association's Orlando Magic to create a first-of-its-kind broadcast and IT advanced media workflow in the team's new arena. Set to be the most technologically advanced arena ever constructed, the Orlando Events Center will offer fans unprecedented access to event coverage, both inside and outside the arena, and provide significant new revenue-generating opportunities for advertisers and sponsors.

The state-of-the-art Harris technology solution comprises a high-definition (HD) video production and distribution and Internet Protocol TV (IPTV) system, integrated with digital signage, which will allow the Magic to address individual displays throughout the arena with replays, highlights, local messaging and out-of-home advertising, and deliver stunning HD images that enhance the fan experience. In a departure...

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