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Domesticating the World: African Consumerism and the Genealogies of Consumerism.

Publication: African Studies Quarterly
Publication Date: 22-SEP-08 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Domesticating the World: African Consumerism and the Genealogies of Consumerism.(Book review)

Article Excerpt
Domesticating the World: African Consumerism and the Genealogies of Consumerism. Jeremy Prestholdt. Berkeley: University of California Press, 2007. 272 pp.

This elegant investigation of consumption in Zanzibar in the nineteenth century deserves a wide audience among Africanists as well as readers interested in the politics and cultural tensions within consumption. Like so many other scholars, Prestholdt critiques facile understandings of "globalization". He notes how Western discussions of consumption abroad still rely uncritically to the racial and political hierarchies of the age of high imperialism, by contending that Europe and North America remain the standard by which others are ranked. Thankfully, he does not simply stop at that rather obvious point. Instead, he furnishes a holistic and creative set of approaches to understanding the social and cultural meanings and struggles embedded in Zanzibari and European discussions of consumption. His essays skillfully introduce a wide range of...

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