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Validating in the online land of smoke and mirrors: a walk-through.

Publication: Searcher
Publication Date: 01-APR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Reference librarians and info pros are familiar with the indo.com "How Far Is It" distance calculator. It is the sourceto calculate the distance between two cities. Distance, as the crow flies, not to be confused with driving distance, is the straight line between two cities. But have you ever stopped and looked at the site that hosts this information? The site's primary function is to promote tourism in Bali and Indonesia. An image of an Indonesian woman's face greets you from the upper-left-corner of the page and reaches out as if to say, "Trust me, I would never do you wrong." It beckons, "Go ahead," its big eyes urging, "Try my calculator." How far is it? She shakes her head with an encouraging nod. Go ahead. Trust it.

"How Far is It" has been recommended by The New York Times, TIME magazine, The Los Angeles Times, and a slew of other authorities. Searcher magazine plugged it as early as June of 1996. If you type "how far is it" into a search engine, a Bali and Indonesia Tourism website ranks right on top of the results list. Hundreds of thousands of people use the calculator every month. Even professional librarians use it and recommend it to their patrons, though every instinct a research librarian has should...

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