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Undeterred by a bad economy: J. Gilbert Sierra focuses on innovation even in tough times.

Publication: Behavioral Healthcare
Publication Date: 01-FEB-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Undeterred by a bad economy: J. Gilbert Sierra focuses on innovation even in tough times.(MOVER)(Peace River Center)

Article Excerpt
The economic downturn has put increased financial pressures on behavioral healthcare organizations, and many are faced with budget cuts at a time when the demand for services is rapidly increasing. As the new CEO of the Peace River Center (PRC) in Bartow, Florida, J. Gilbert Sierra has his work cut out for him, making sure the organization maintains its service levels while tightening its belt but still pursuing new opportunities.

"The entire economy is...

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