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IRI Delivers Advanced Category Management and Marketing Insights to Hy-Vee, Inc. with IRI IMPACT for Retail[TM] Business Intelligence Portal.

Publication: Business Wire
Publication Date: 26-MAR-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
CHICAGO -- Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced that Hy-Vee, Inc., a large supermarket chain with more than 200 supermarkets in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, and South Dakota, is the latest retailer to begin leveraging the IRI IMPACT for Retail[TM] business intelligence portal. With IRI IMPACT for Retail, Hy-Vee is uniquely positioned to gain comprehensive insights...

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