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Article Excerpt
Tex{t}-Mex: Seductive Hallucinations of the "Mexican" in America. William Anthony Nericcio. Austin: University of Texas Press, 2007. 264 pages. $60.00 cloth; $22.95 paper.
We are haunted by a rather slim portfolio of Latino/a iconographic imagery in US popular culture today: the nagged-to-the-bone, ESL stuttering Ricky Ricardos, the lascivious, comical ariba-ariba Speedys, the hypersexualized dark and dangerous cartel kingpins, and the effeminate and/or psychopathic queers. Media conglomerates still get a lot of play out of those age-old stereotypes of Latinas as either childbearing hipped virgins or money-grubbing whores. What I laundry-list in brief is probed to new cognitive and emotional depths in William Anthony Nericcio's Tex{t}-Mex: Seductive Hallucinations of the "Mexican" in America, in which Nericcio explores how these stereotypes spin out a hallucinatory web that binds and restricts a US cultural image repertoire and national cultural psyche.
We are surrounded by one-dimensional and negative Latino stereotypes--this Nericcio assumes to be the bottom line. So, rather than catalogue every representational instance and type, he chips away at the very psychological marrow that holds up a sickened US cultural corpus. He travels back in time to trace the spinning of this grand hallucination...
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