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Be your own agent: wanna make it in L.A.? Get ready to work it.

Publication: Dance Magazine
Publication Date: 01-MAR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
[ILLUSTRATION OMITTED]

It's every commercial dancer's dream: You move to Los Angeles, get an agent within your first week, and are immediately inundated with job offers. Because someone else is doing the hard part--finding audition opportunities, getting your name out there--all you have to do is show up and dance. After all, you're talented enough that you should have gigs falling in your lap, right?

Keep dreaming. The commercial world requires a lot more from you than dance skill, and if you want to work regularly, you have to put in some serious legwork both in and outside the studio. Even if you have an agent--and let's be honest, it's almost impossible to make it in L.A. without one--it's not really the agent's job to get you hired.

"Agents only make 10 percent of the profit because we only do 10 percent of the work," says Jim Keith, an agent with DDO Artists Agency. An agent gets you in the door at auditions and safeguards your rights when it's time to sign contracts, but it's up to you to actually land the part. So whether you...

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