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A point in the right direction.

Publication: B to B
Publication Date: 09-MAR-09 		Format: Online
Delivery: Immediate Online Access
Full Article Title: A point in the right direction.(Chasers)

Article Excerpt
Back in the day, the primary mission of print advertising was to warm the doorknob for the company's sales reps. That's still an important role, as is brand building. But in these digital times, a good b-to-b ad needs to drive readers to the advertiser's Web site, where a much richer story can be told or an electronic transaction can take place. It's surprising how many print ads we've encountered lately seem to treat the company's Web address as an afterthought. Maybe the company's site is an embarrassment, and it is best not to call attention to it. But...

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Correction.(Corrections)(Correction notice), March 09, 2009

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