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Hoy takes Bran Flakes up a gear.

Publication: Grocer
Publication Date: 31-JAN-09
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hoy takes Bran Flakes up a gear.(Kellogg Company of Great Britain Ltd)

Article Excerpt
After so many of our sporting stars returned from Beijing with gold, brands seeking athletic endorsements from Team GB heroes had plenty to choose from. Top of most brands' list, though, must have been Chris Hoy, whose stock has risen further since his return.

Just a fortnight after being named BBC Sports Personality of the Year and a few days before receiving a knighthood, Chris Hoy appeared on TV as the new face of Kellogg's Bran Flakes--and about time too. In...

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