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Dow Fiber Solutions Partners with Paige Premium Denim to Launch Next Generation DOW XLA(TM) Fiber in Exclusive Paigeaholic Jean.

Publication: PR Newswire
Publication Date: 04-MAR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
MIDLAND, Mich., March 4 /PRNewswire/ -- At the forefront of cutting edge fashion and technology, Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the textile industry; pushing boundaries in order to redesign the rules. Dow Fiber Solutions has partnered with Paige Premium Denim to launch Next Generation DOW XLA(TM) fiber in an exclusive "Paigeaholic" jean. The world's first and only olefin-based stretch fiber, DOW XLA(TM) offers limitless possibilities and breakthrough benefits for the treatment, durability, and comfort of denim.

The "Paigeaholic" jean was inspired by the recently released Touchstone Pictures'/Jerry Bruckheimer Films' movie, "Confessions of a Shopaholic," starring Isla Fisher, and is made of the finest premium materials including DOW XLA(TM) stretch fiber for a superior fit that retains its color and shape better. The jeans are branded with a special hangtag and in-store signage utilizing the "Shopaholic" movie iconography. Customers were encouraged to trial and purchase the "Paigeaholic" jean in-store by receiving a...

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