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Time Warner Companies -- Turner Broadcasting System, Inc., Warner Bros. Entertainment, Inc., and Home Box Office, Inc. -- Form New Media Alliance with Adobe.

Publication: Business Wire
Publication Date: 03-MAR-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Time Warner Companies to Collaborate with Adobe for Delivery of Rich Media Experiences Utilizing Adobe's Flash Platform and Video Solutions

SAN FRANCISCO & NEW YORK -- Adobe Systems Incorporated (Nasdaq:ADBE) and three Time Warner Inc. companies -- Turner Broadcasting System, Inc., Warner Bros. Entertainment Inc., and Home Box Office, Inc. -- today announced a strategic alliance to foster collaboration on the development of next generation video and rich media experiences. As part of the alliance, these companies will also collaborate to accelerate the development of digital rights management for the Web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content. The companies intend to utilize Adobe[R] Flash[R] Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.

"At Turner we work to...

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