Home | Business News | Browse by Publication | T | The Evening Standard (London, England)

My box of fireworks; Bonnie Estridge meets a graphic designer whose creations light up shops.

Publication: The Evening Standard (London, England)
Publication Date: 06-JUL-06
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: BONNIE ESTRIDGE

GRAPHIC designer Betty Soldi happily admits to being a packaging junkie. On the walls of her Little Venice home she has dozens of shelves covered with boxes, bags and colourfully labelled bottles. "Packaging is a true art form," she says.

The role of a graphic designer is to put together art, text and other visuals in virtually every area of marketing and the media. This can involve anything from designing intricate packaging - as Soldi does for clients including Fortnum & Mason, Burberry and Hermes - to creating a store's logo, letterheads, book jackets or marketing campaigns.

Prospects in general are good...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from The Evening Standard (London, England)
The Beeb could give England a real buzz; THE ARMCHAIR VIEW.(Column), July 06, 2006
French polish is just magnifique; Egos are put aside as team derided f..., July 06, 2006
McEwen stages another triumph at Tour de France., July 06, 2006
Page's bidding to take on Tiger Woods at The Open., July 06, 2006
Lehman's getting a feel for Ryder Cup course., July 06, 2006

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.