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My box of fireworks; Bonnie Estridge meets a graphic designer whose creations light up shops.

Publication: The Evening Standard (London, England)
Publication Date: 06-JUL-06 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: BONNIE ESTRIDGE

GRAPHIC designer Betty Soldi happily admits to being a packaging junkie. On the walls of her Little Venice home she has dozens of shelves covered with boxes, bags and colourfully labelled bottles. "Packaging is a true art form," she says.

The role of a graphic designer is to put together art, text and other visuals in virtually every area of marketing and the media. This can involve anything from designing intricate packaging - as Soldi does for clients including Fortnum & Mason, Burberry and Hermes - to creating a store's logo, letterheads, book jackets or marketing campaigns.

Prospects in general are good...

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