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Article Excerpt
Hollywood-based sound design team creates eleven variations of the media conglomerate's signature audio sign-off, each customized to a different audience.
Listen to the new customized audio sign-offs: www.astralmedia.com/audioslogos
MONTREAL, Feb. 25 /PRNewswire/ -- Astral Media Inc. will release a new audio branding platform today that reflects the various audience segments in the media conglomerate's diverse broadcast network. Inspired by the company's commitment to serve highly targeted audiences in television, radio, outdoor and interactive media; Astral commissioned Musikvergnuegen, an award-winning and innovative sound design studio, to create 11 variations of the company's core 4-note audio sign-off. This venture in branding, through engineered sound, is a significant achievement, not only for Astral Media, but for all media enterprises...
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