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Top advertisers stepping up use of email marketing.

Publication: New Media Age
Publication Date: 05-DEC-02
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Big-name advertisers will step up their investment in email marketing next year as they move to target their customers with more focused offers, claim the UK's main providers.

Brands which have been using email marketing for more than a year and now have a critical mass of user data...

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