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CJ signals end of affiliate model in revival of CPM.

Publication: New Media Age
Publication Date: 28-NOV-02 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Commission Junction has sounded the death knell for the affiliate marketing network model this week. It restructured its offering to offer advertisers the chance to pay Web sites on a CPM basis - a model it once derided for ripping off advertisers.

Launched as a reaction to the post-boom...

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