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Can PLM find a champion? VPs of engineering aren't the only stakeholders. (Up front).

Publication: MSI
Publication Date: 01-OCT-02
Format: Online
Delivery: Immediate Online Access

Article Excerpt
For an applications software category to succeed, it helps to have a class of managers, or "champions," to focus on. In essence, this boils down to the logical "title" within an organization that vendors can target with their sales and marketing efforts.

Enterprise resources planning (ERP) vendors, in the early 1990s, were successful in turning chief financial officers and even CEOs into champions...

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