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When "good" quality goes bad.

Publication: Automotive Design & Production
Publication Date: 01-SEP-04 		Format: Online - approximately 1058 words
Delivery: Immediate Online Access

Article Excerpt
Costly recalls and vehicle launch hiccups are trailing indicators of how well or poorly an automaker's systems are supporting high-quality output. A number of OEMs have been unhappy with what this has told them in the past four or five years, with the result that the importance of quality has been elevated in their hierarchy of concerns. Consumer surveys of vehicle quality and dependability show encouraging trends, so it appears that the OEMs' renewed focus is paying off.

The question now is whether the emphasis on quality has the potential to turn into a force that ultimately weakens the industry. How could a good cause turn into bad practice? There are many ways: by taking a narrow view as to the best solution, shifting blame to other parties whenever possible, and failing to apply good sense to assessment, to name a few. Just as single-minded cost cutting has had destructive side effects, so hot pursuit of zero...

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