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Googling.

Publication: Automotive Design & Production
Publication Date: 01-AUG-04 		Format: Online - approximately 587 words
Delivery: Immediate Online Access

Article Excerpt
Can the car industry learn from Google? No, I don't mean by having some clever search technology for vehicle diagnostics. Instead, in the context of the two-tier share structure the company developed for its IPO. Certainly, OEMs are far too entrenched to change the way they go to market--as in the financial market, not the one serving the customers who buy cars and trucks. But there is one important aspect of the Google approach that needs to be somehow fitted into the way that business is done...

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