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Sounding a word of caution regarding studies.

Publication: Business Travel News
Publication Date: 02-AUG-04
Format: Online - approximately 706 words
Delivery: Immediate Online Access

Article Excerpt
Studies about various travel-related products and services are appearing more and more in the press and our inboxes. Invariably, these studies claim to be in the favor of the company issuing the press release, forcing us to question what is true and what is fabricated. What used to be scientific studies have been replaced by artistic studies.

By reading each study thoroughly, we can understand how each one impacts us and be more successful in validating claims. Questioning what is said in the study will allow the reader to verify each of the claims. Performing these actions should allow us to get to the heart...

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