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GetThere melds mtg. tools: partners w/ SeeUthere, StarCite; merging Directmtgs., corp. tech.

Publication: Business Travel News
Publication Date: 02-AUG-04 		Format: Online - approximately 1022 words
Delivery: Immediate Online Access

Article Excerpt
Sabre Holdings' GetThere subsidiary expects this week to cease selling its DirectMeetings meetings management technology as a separate product and merge its functionality into a standard feature of the DirectCorporate online booking tool. Additionally GetThere has signed long-rumored deals with one-time rival meeting tech firms SeeUthere Technologies and StarCite Inc. to allow meeting attendees registering through those companies' tools to book travel through DirectCorporate at the point of event registration.

Separately, SeeUthere has signed a similar deal with Outtask to allow its users to book travel through that company's Cliqbook tool.

GetThere executives called the decision a change in distribution strategy based on what they perceive to be the true market for and utility of DirectMeetings. "We've always talked about how DirectMeetings was geared toward ad hoc meetings planned by nonprofessional planners," said Mike Malinchok, who headed DirectMeetings and will remain with GetThere as its director of meeting planning solutions. "GetThere is...

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