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Buyer: improve GDS room descriptions.

Publication: Business Travel News
Publication Date: 02-AUG-04
Format: Online - approximately 605 words
Delivery: Immediate Online Access

Article Excerpt
As business travel evolves and technology and online tools continue to gain momentum, travelers and travel managers have become more educated and focused on tools historically used by travel agents.

Suppliers of hotel rooms, however, have not kept up with the online evolution. This is impacting their business, but it doesn't have to be that way.

Wherever I go, whether it's an industry association educational panel, a speaking engagement at a hotel company function or industry event, hoteliers ask for advice on selling in this new world. Each time,...

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