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Package features attract shoppers.

Publication: Retail Merchandiser
Publication Date: 01-JUL-04
Format: Online - approximately 680 words
Delivery: Immediate Online Access

Article Excerpt
Shopping the consumer electronics area can be a daunting experience for many. Choices are numerous and product features sometimes call out for more of an assessment than the average mass consumer is willing to commit. To simplify the process, many suppliers have turned to more colorful packaging which not only draws attention to products, but brings more festivity to the shopping experience.

Experts continually point to the necessity of freeing product from behind glass counters. Consumers, they say, want to pick up the package to get a good look at the item and to read some of the label information. Other...

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