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Better communications and less clutter aid diet supplements.

Publication: Retail Merchandiser
Publication Date: 01-JUL-04
Format: Online - approximately 874 words
Delivery: Immediate Online Access

Article Excerpt
Aside from following FDA ingredient warnings and keeping with guidelines as to claims, the greatest challenge the dietary supplement industry faces is helping consumers sort through the clutter of product and information at retail.

This is quite a challenge given that the number of products and the variety of uses for which they are promoted, has increased significantly in the last few years, and the fact that there is low brand recognition and loyalty among consumers.

"Consumers are not brand conscious when it comes to diet supplements," says Dunnan Edell, president/coo CCA Industries, marketers of Mega-T. He adds that to raise Mega-T's brand awareness, CCA uses heavy national television advertising campaigns. Mega-T, which is drug and ephedra free, claims to burn calories, curb the appetite and increase energy.

Baby boomers...

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