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Convenience is key in customer's choice of channel.

Publication: Drug Store News
Publication Date: 19-JUL-04
Format: Online - approximately 374 words
Delivery: Immediate Online Access

Article Excerpt
SAN DIEGO -- A PepsiCo survey of more than 11,000 consumers aged 13 years and older looked at shopping habits over 24 retail channels. It found consumers perceive the drug store channel as convenient, fast and easy to shop, with well-lit parking and the convenience of drive-through pharmacies. In addition, they saw the channel as...

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