|
Article Excerpt
Byline: CAROL ANGRISANI
ENGLEWOOD CLIFFS, N.J. - Unilever here and Kimberly-Clark, Irving, Texas, are seeing positive results from a new co-marketing effort aimed at driving consumers to specific retailers and encouraging multi-category purchases.
"With two companies working together, the value of the promotion is much stronger than if we did it alone," said Kelly Downey, Unilever's shopper marketing director.
Downey and Mark Scott, Kimberly-Clark's shopper marketing vice president, are managing a partnership involving shopper-marketing efforts in all channels, with particular focus...
|
|
Looking for additional articles?
Search our database of over 3 million articles.
Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication
name or publication date.
About Goliath
Whether you're looking for sales prospects, competitive information, company
analysis or best practices in managing your organization,
Goliath can help you meet your business needs.
Our extensive business information databases empower business
professionals with both the breadth and depth of credible,
authoritative information they need to support their business
goals. Whether it be strategic planning, sales prospecting,
company research or defining management best practices -
Goliath is your leading source for accurate information.
|
|
