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VeggieTales to spotlight girls.

Publication: Marketing to Women
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Even though girls represent a larger portion of the VeggieTales audience (55% vs. 45%), girl characters were underrepresented in its series and merchandising efforts, says Greg Fritz of VeggieTales publisher Big Idea. "The majority of our main characters--Larry the Cucumber, Bob the Tomato--are guys. We need to give girls...

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