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Sex sells to women, too.

Publication: Marketing to Women
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Why is it when we hear the phrase "sex sells" most of us think of bikini-clad women selling hot rods and hamburgers to men? Marketers also use sex to sell to women, albeit in a very different way.

Women--young women in particular--are more open about their sexuality than they've...

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