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AE shoppers want love, not logos.

Publication: Marketing to Women
Publication Date: 01-OCT-09 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
American Eagle Outfitters has figured out what women want in denim and woven tops, but knit tops have been an "underperforming category for too long," says the retailers's Jim O'Donnell. "Young women clearly want more fashion and feel it's not enough newness."

To that end, the retailer is unveiling...

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