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Recovering from the recession: retailers look to Gen X, Gen Y.

Publication: Research Alert
Publication Date: 16-OCT-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
The Baby Boomer generation has had a significant impact on the recession: Boomers have been less likely than shoppers overall to report plans to increase their spending every month since February 2008, says TNS Retail Forward. Boomers are more likely than Gen Xers to plan to continue their money-saving behaviors after the economy improves. Among the affluent segments of those generations:

* 47% of affluent Boomers plan to continue to only buy when they...

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