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Why women blog and what they read.

Publication: Marketing to Women
Publication Date: 01-JUL-09
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Women are most likely to blog for fun (76%), to vent (73%), and to connect with like-minded individuals (59%), according to the "2009 Women and Social Media Study," from BlogHer, iVillage, and Compass Partners. Other reasons include giving advice or to educate others (37%), establish or contribute to a...

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